Bob Sr. and a third generation Bob Jr. and Jan Folbrecht Schmidt bought out Schwartz Ace Hardware in downtown Lancaster in 1971. Bob Jr. and Jan ran the store until 1975, when they built a new 20,000 sq. ft. store on Hwy 61N in Lancaster. They bought out Bob Sr. in 1978 and in 1979 built a new 30,000 sq. ft. store in Boscobel. The fourth generation, Rob III and Dan helped continue
August 1995, the decision was made to enter into the rental market with “Just Ask Rental”, a store within a store. Offerings include tents, tables, chairs, heaters, fans, post hole diggers, to name a few. Rentals are available at every location except Hazel Green, where a grocery store (7,000 out of the 18,000 square foot) shares space with hardware. Hazel Green store customers have the opportunity to rent items from other Gasser outlets, if they so choose.
In 1982, Gasser was the first hardware store in Wisconsin computerized to track inventory at point of sale. Today, all six stores are electronically linked.
Nearly four generations later, Gasser True Value Hardware and Farm supply boasts six stores: Boscobel, Lancaster, Hazel Green and Brodhead in Wisconsin; Galena, Illinois; and Maquoketa, Iowa.